- Contact information on all pages of site.
- Provides many ways for customers to contact them far beyond a simple   contact page.
- Clearly provides the address of location(s) and directions.
- Displays a minimum standard of portfolio and/or testimonials.

- Provides user friendly interface and navigation.
- Clean modern web Interface.
- Has minimum number of online client value added interactive services and conveniences
   (examples could include online gift cards, pay invoice online, custom quoting tools etc).
- Offers Social media sharing.
- Displays a smartphone mobile friendly version.
- Offers the ability to join mailing list.
- Includes a website sitemap.
- Ability to book Pool or Hot Tub service online.
- Ability to share pages/products with friends.

- Displays the minimum acceptable product catalog offer.
- Clearly states product brands that are carried.
- Ability to reserve product in-store using online functionality.
- Provides customer incentive programs .
  (ie: coupons, events, ongoing promotions, rebates etc).

- Information transmission protected by valid SSL where required.
- Site is behind a proper UTM firewall.
- Enhanced application security programming review.
- Scanned by security company every 90 days to ensure PCI security standards are met.

- Includes customer concern forms. 
- Customer can submit service reviews and feedback forms.
- Includes a return policy on site.
- Includes a website terms of use and privacy policy documents.